Although Apple’s block of access heated the tension recently, the dispute between the two firms began last year when Apple criticized Facebook of its privacy issues. In response, Facebook censured Apple’s high product prices. The dispute between the two firms in regards to privacy issue largely stems from the difference between philosophies of the CEOs of each respective company. In other words, while Apple’s Tim Cook believes that users’ privacy rights should be protected, Facebook’s Mark Zuckerberg believes that a certain amount of privacy has to be sacrificed for improved customized usage.
“In general, both Apple and Facebook have different ideas that each have their own merits,” said Unnseo Park (11), a Facebook user. “But in regards to ads, I think Facebook’s users want less ads in general, not just targeted ads. I think it can’t be ignored that targeted ads do attract the attention of users.”
According to USA Today, even if Facebook adheres to Apple’s strict privacy policies, Facebook would not be very different. A major difference would be that Facebook would have less targeted ads and more user choice on Facebook’s access. With decreased targeted ads, Facebook claims that it would reduce customer satisfaction as the absence of targeted ads would not mean a decrease of ads in general.
“In terms of policies, I think protecting one’s privacy should be a priority,” said Catherine Cho (12), active user of Facebook. “Facebook’s recent scandals was problematic and concerning as a user myself. I believe Apple’s retaliation, though negatively affecting the company, was a good method to enforce protection of users’ privacy.”